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How to Get Featured on Playlists and Music Blogs: A Release Plan

Release strategy · 6 min read

Coverage rarely comes from a single email on release day. Independent artists get better results by planning the weeks around a release.

Before release (2 to 4 weeks)

Finalise your artwork, bio and photos. Submit to your distributor early so you can pitch editorial playlists on Spotify for Artists. Send your track to blogs in advance where they accept unreleased music.

Release week

Submit to press networks like BRiNSPOT, share links on social platforms, and tag every outlet that features you. Featured outlets are far more likely to cover your next release if you thank and promote them.

After release

Consistency beats one big push. Releasing regularly and building relationships gives editors a reason to keep covering you.

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