How to Write a Music Pitch Email: Templates and Examples for Blogs and Playlists
Your pitch email is often the only chance you get to make a first impression. Editors read dozens a day, so the best ones are short, specific and easy to act on. Use these guidelines and templates to write your own.
The anatomy of a strong pitch
- Subject line: clear and informative, such as "New single from Leeds indie duo Marlowe: 'Low Tide'".
- Greeting: use the editor's name.
- Personal line: one sentence showing you know their site.
- The pitch: who you are, what the release is, and the angle.
- Links: music, photos and bio.
- Sign-off: a thank-you and your contact details.
Template for a blog pitch
"Hi [Name], I enjoyed your recent piece on [artist or article]. I'm [artist], an [genre] act from [place]. My new single '[title]' comes out on [date]; it was written about [short story]. You can listen here: [link]. Photos and bio: [link]. Thank you for your time, [name]."
Template for a playlist curator
"Hi [Name], I think my track '[title]' could fit your [playlist name] playlist, which features artists like [similar artist]. It is a [mood/genre] song with [key detail]. Listen here: [link]. Thank you for considering it."
What to avoid
- Long life stories and lists of every achievement
- Hype words like "groundbreaking" or "the next big thing"
- Attachments, especially large audio files
- Mass emails with everyone in the "To" field
Test before you send
Open every link in a private browser window, read your email aloud, and check the editor's name and outlet are correct. A small typo in the wrong place can sink a good pitch.